These Terms of Use ("Terms") are a binding agreement between Coretas, Inc., a Delaware corporation with offices at 509 Madison Avenue, Room 404, New York, NY 10022 ("Coretas", "we", "us"), and the company or organisation that creates a Coretas account ("Customer", "you").
By creating an account, clicking to accept these Terms, or using the Coretas platform, you agree to these Terms and to each of the following policies, which form part of this agreement:
- Privacy Statement
- Platform Connection and Data Access Policy
- AI and Automation Policy
- Acceptable Use Policy
- Cancellation and Billing Policy
- Refund Policy
- Support and Availability Policy
- Subprocessors
- Cookie Notice
- Design Partner Policy, if Coretas has admitted you to that program
If you do not agree, do not create an account and do not use the platform.
1. Who may use Coretas
Coretas is a business service. It is sold to brands, agencies and freelancers. If you are a sole trader or freelancer, you may use Coretas provided you are doing so in the course of your business or profession rather than as a consumer. If you are an agency or a freelancer working on client accounts, see section 4 of the Platform Connection and Data Access Policy for what you confirm when you connect an account that belongs to a client.
By accepting these Terms you confirm that:
- you are using Coretas in the course of a business, trade or profession and not as a consumer,
- you are at least 18 years old,
- you have authority to accept these Terms on behalf of the company or organisation named in your account, to bind it, and to connect its advertising accounts to Coretas,
- you and your company are not barred from receiving US technology or services under applicable law.
If you accept these Terms on behalf of a company, "you" means that company.
2. Your account
You are responsible for keeping your credentials secure and for everything that happens under your account, including actions taken by team members you invite. Tell us promptly at info@coretas.ai if you believe your account has been accessed without authorisation.
You may invite users from your organisation. You are responsible for their use of the platform and for their compliance with these Terms.
3. What Coretas does
Coretas is a cross-platform advertising intelligence platform. Depending on your plan and your connected accounts, the platform can:
- read historical and current performance data from your connected advertising accounts,
- present unified cross-platform performance reporting,
- generate analysis, insights and recommendations,
- generate media plans, campaign structures and advertising components,
- answer your questions through Coretas Copilot, and
- prepare campaigns and, once you approve them, publish them to your connected advertising accounts.
We may change, add to or remove features. If a change materially reduces the core functionality of a plan you are paying for, section 19 applies.
4. Advertising platform connections and your advertising spend
To use the parts of Coretas that work with your live accounts, you connect your advertising accounts. That connection is governed by the Platform Connection and Data Access Policy, which forms part of these Terms and which you accept by accepting these Terms.
By accepting these Terms you authorise Coretas to access each advertising account you or your users later connect, on the terms of that policy, including the access needed to create, edit, pause and enable campaigns and ads in it. You grant that access account by account through the advertising platform's own authorisation flow, and you can withdraw it at any time by disconnecting the account.
You are solely responsible for all advertising spend and all amounts charged to you by any advertising platform, including spend arising from campaigns, budgets, bids or settings that were created, changed, published or approved through Coretas. This applies whether or not the change was suggested, generated or recommended by Coretas, and whether or not it performed as expected. Coretas does not pay for, reimburse, credit or underwrite advertising spend under any circumstances.
Nothing is created, paused or edited in your advertising accounts without your approval. Approval is the point at which responsibility for a change passes to you.
5. AI generated output
Coretas uses artificial intelligence to produce analysis, recommendations, plans, campaign structures, advertising copy and other output. That output is an estimate based on the data available. It is not advice, not a prediction and not a guarantee of performance.
The AI and Automation Policy sets out how output is produced, what it can and cannot do, and what you are responsible for reviewing before you act on it. You are responsible for reviewing all output before you approve it, and for ensuring that anything published to your advertising accounts complies with applicable law and with the rules of the platform it is published to.
6. Plans, trials, fees and taxes
Current plans and prices are published at coretas.ai/pricing. Fees are stated in US dollars. Starter and Agency plans are paid by card at signup. Enterprise engagements may be invoiced against an order form.
- Free trial. Seven days, one connected brand, 250 credits, no card required. At the end of the trial your access ends unless you choose a paid plan. Nothing converts to a paid plan automatically.
- Subscriptions. Subscriptions renew automatically for successive periods until cancelled. Monthly plans renew monthly. Annual plans are billed for the full year in advance and renew annually.
- Payment, self-serve plans. Starter and Agency plans are paid by card through our payment processor, Stripe, Inc. You authorise recurring charges to your chosen payment method and are responsible for keeping it valid. We do not store your card number.
- Payment, Enterprise. Enterprise customers may be invoiced instead. Unless the order form says otherwise, invoices are payable within thirty (30) days of the invoice date, in US dollars, by bank transfer, without set-off or deduction. If your organisation requires a purchase order number on the invoice, tell us before the invoice is issued. A purchase order's own terms do not vary this agreement. Overdue amounts may carry interest at 1.5% per month, or the maximum the law allows if lower, from the due date until paid, and we may suspend access as described in the Cancellation and Billing Policy.
- Taxes. Fees exclude sales, use, VAT, GST and similar taxes, which you pay in addition where applicable. If you are a business outside the United States, give us your VAT or tax identifier and any exemption certificate before invoicing so we bill you correctly. Where a reverse charge applies you account for the tax in your own jurisdiction. Withholding tax, if any is imposed on a payment to us, is your responsibility, and the amount you pay us is grossed up so we receive the invoiced sum in full.
- Credits. Credit-based features consume credits at the rates published at coretas.ai/pricing. Monthly plan credits do not roll over to the next period. Purchased top-up credits do roll over. Credits have no cash value, cannot be exchanged for money and are not transferable between accounts.
- Price changes. We may change prices for future renewal periods with at least 30 days' notice before the renewal date. Your current period is not affected.
- Failed payment or overdue invoice. If a card payment fails or an invoice goes unpaid, we may retry, chase, and suspend your access until it clears, as described in the Cancellation and Billing Policy.
Cancellation is governed by the Cancellation and Billing Policy. Refunds are governed by the Refund Policy. In short, fees are not refundable once a billing period has begun.
7. Acceptable use
You must use Coretas in line with the Acceptable Use Policy. We may suspend or terminate access for a breach of it, and we may do so immediately where the breach puts our systems, our other customers, or our access to a third-party advertising platform at risk.
8. Your data
You own your data. You retain all rights in your advertising accounts, performance data, marketing data, customer information, creative assets and anything else you or your connected accounts provide to us ("Customer Data"). These Terms transfer no ownership of Customer Data to Coretas.
You grant Coretas a non-exclusive licence to host, process, transmit, display and otherwise use Customer Data for the purpose of providing, securing, supporting and improving the platform for you, and as described in the Privacy Statement and our Data Processing Addendum.
We will not sell Customer Data. We will not disclose identifiable Customer Data to third parties except to the subprocessors listed at coretas.ai/legal/subprocessors for the purpose of running the platform, with your written consent, or where required by law.
We may generate and use aggregated and de-identified statistics and insights derived from platform usage, provided they do not identify you, your company or any individual, and do not reveal your confidential information.
You represent that you have the rights and permissions needed to provide Customer Data to us and to authorise us to process it, including where it contains personal data.
9. Confidentiality
Each party may receive non-public technical, commercial, financial, product, customer or business information from the other ("Confidential Information"). Each party agrees to protect the other's Confidential Information with at least reasonable care, to use it only for the purposes of this agreement, and not to disclose it to third parties without prior written consent, except to its own personnel and advisers who need it and are bound by equivalent obligations, or where disclosure is required by law.
This obligation survives termination for three (3) years, and indefinitely for information that constitutes a trade secret.
10. Our intellectual property
Coretas owns and retains all rights in the platform, including its software, source code, models, algorithms, workflows, user interfaces, documentation, trademarks and functionality, and in all improvements to them. Nothing in these Terms transfers Coretas intellectual property to you.
You may use output that Coretas generates for you, including media plans, campaign structures and advertising components, for your own business purposes, including in your live advertising campaigns.
You may not copy, modify, reverse engineer, decompile, resell, sublicense or create derivative works from the platform, use it to build a competing product, scrape or extract data from it other than through features we provide, or circumvent any technical limit or usage cap.
11. Feedback
If you send us suggestions, feature requests, bug reports or other feedback, you grant Coretas a perpetual, irrevocable, worldwide, royalty free licence to use it for any purpose, including to develop and commercialise our products, with no obligation to you. This gives us no rights in your Confidential Information or Customer Data.
12. Third-party platforms and services
Coretas connects to third-party platforms including Google Ads and Meta Ads. Your use of those platforms is governed by your own agreements with them. We are not responsible for their availability, their decisions, their policy changes, their pricing, their data accuracy, or any action they take against your accounts.
If a third-party platform changes or withdraws access to its APIs, or suspends our access or yours, features that depend on it may stop working. That is not a breach of these Terms by us, and section 16 applies. You are responsible for keeping your own record of data held in your advertising accounts and for being able to run your accounts without Coretas.
Google Ads, Meta and other third-party names are the trademarks of their owners. Their appearance in the platform or on our site does not imply any partnership with or endorsement by them.
13. Publicity
We will not publicly identify you as a Coretas customer, or use your name or logo in marketing, without your prior written approval. You may withdraw that approval for future use at any time by writing to us.
14. Programs, beta and early access
If we admit you to the Design Partner Program, the Design Partner Policy applies in addition to these Terms and prevails over these Terms where the two conflict on a matter it covers. If we give you access to a feature we identify as beta, early access or experimental, that feature is provided without warranty of any kind and may be changed or withdrawn at any time.
15. Disclaimers
TO THE FULLEST EXTENT PERMITTED BY LAW, THE PLATFORM IS PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS. CORETAS DISCLAIMS ALL WARRANTIES, WHETHER EXPRESS, IMPLIED OR STATUTORY, INCLUDING ANY IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT AND ACCURACY.
Coretas does not warrant that:
- the platform will be uninterrupted, secure or error free,
- data read from third-party advertising platforms is complete or accurate,
- analysis, recommendations or generated output will be accurate, suitable, or will produce any particular commercial result, or
- any level of advertising performance, revenue, return on ad spend or cost reduction will be achieved.
Coretas does not provide legal, tax, accounting, financial or professional advice.
16. Limitation of liability
To the fullest extent permitted by law:
EXCLUDED DAMAGES. NEITHER PARTY IS LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, PUNITIVE OR EXEMPLARY DAMAGES, OR FOR LOST PROFITS, LOST REVENUE, LOST ADVERTISING SPEND, LOST BUSINESS OPPORTUNITY, LOSS OF GOODWILL OR LOSS OF DATA, EVEN IF ADVISED OF THE POSSIBILITY.
CAP. EACH PARTY'S TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATING TO THIS AGREEMENT IS LIMITED TO THE GREATER OF (A) THE TOTAL FEES YOU PAID TO CORETAS IN THE TWELVE (12) MONTHS IMMEDIATELY BEFORE THE EVENT GIVING RISE TO THE CLAIM, OR (B) US$100.
Exclusions from the cap. The cap does not apply to your obligation to pay fees, to either party's indemnification obligations, or to liability that cannot be limited by law.
Advertising spend. For the avoidance of doubt, advertising spend charged to you by any advertising platform is not recoverable from Coretas under any theory of liability.
These limits apply even if a limited remedy fails of its essential purpose, and they reflect an agreed allocation of risk that is a basis of the pricing of the platform. Some jurisdictions do not allow certain limitations, so some may not apply to you.
17. Indemnification
By you. You will defend and indemnify Coretas and its officers, directors, employees and agents against any third-party claim, and any resulting liabilities, damages, losses, costs and reasonable legal fees, arising out of or relating to: (a) the content, targeting or legality of your advertising, including advertising created or published through Coretas, (b) Customer Data, including any claim that it infringes a third party's rights or was provided without necessary consent, (c) your use of your advertising platform accounts, including any breach by you of an advertising platform's terms or policies, or (d) your breach of these Terms or the Acceptable Use Policy.
By us. We will defend and indemnify you against any third-party claim that the platform, used in accordance with these Terms, infringes that third party's intellectual property rights, and will pay damages finally awarded or agreed in settlement. This does not apply to claims arising from Customer Data, from your advertising content, from modifications you make, or from use of the platform in combination with anything we did not supply. Our obligation under this paragraph is subject to the cap in section 16.
The indemnified party must notify the other promptly, give reasonable cooperation, and allow the indemnifying party to control the defence, provided that no settlement imposing a non-monetary obligation may be made without the indemnified party's consent.
18. Term, suspension and termination
These Terms apply from the moment you accept them until your account is closed.
By you. You may cancel at any time in line with the Cancellation and Billing Policy.
By us for cause. We may suspend or terminate your access immediately if you breach these Terms or the Acceptable Use Policy, if you fail to pay, if your use puts our systems, our customers or our third-party platform access at risk, or if required by law or by an advertising platform.
By us for convenience. We may terminate a free account, a trial or a program account at any time. We may terminate a paid subscription at the end of its then-current period with at least 30 days' notice.
Effect. On termination your right to use the platform ends, connected accounts are disconnected, and the data handling described in the Cancellation and Billing Policy applies. Sections 8 to 12 and 15 to 20 survive termination.
19. Changes to these Terms
We may update these Terms and the policies linked from them at any time.
The linked policies. Changes to the policies linked at the top of these Terms take effect as soon as we post them, without prior notice to you, except where that policy or the law says otherwise. The version on the page is the version that applies.
These Terms. For a material change to these Terms we will give at least 30 days' notice by email to your account address or by an in-product notice, and the change takes effect at the start of your next billing period or 30 days after notice, whichever is later. Non-material changes, and changes required by law or by a third-party advertising platform, take effect immediately.
The platform itself. We may add, change, restrict or remove features, usage limits, integrations, data retention windows and the models and providers behind the platform at any time and without prior notice.
If you do not accept a material change, you may cancel before it takes effect. Continuing to use the platform after a change takes effect means you accept it. We keep prior versions available on request.
20. Governing law and disputes
These Terms are governed by the laws of the State of Delaware, without regard to its conflict of law principles. The UN Convention on Contracts for the International Sale of Goods does not apply.
Informal resolution first. Before starting formal proceedings, the parties will try in good faith to resolve the dispute by discussion for 30 days after written notice.
Arbitration. Any dispute not resolved informally will be settled by binding arbitration administered by the American Arbitration Association under its Commercial Arbitration Rules, seated in New York, New York, before one arbitrator, in English. Judgment on the award may be entered in any court of competent jurisdiction. Either party may seek injunctive relief in court to protect its intellectual property or confidential information.
No class actions. Disputes will be brought only in an individual capacity, and not as a plaintiff or class member in any purported class or representative proceeding.
21. General
Entire agreement. These Terms and the policies incorporated into them are the entire agreement between the parties on this subject and supersede all prior discussions and proposals. Purchase order terms or other terms you send us have no effect.
Order of precedence. A signed order form or master agreement between the parties prevails over these Terms. Otherwise these Terms prevail over the linked policies, except where a policy expressly states it prevails.
Assignment. You may not assign this agreement without our written consent, except to a successor in a merger or sale of substantially all your assets. We may assign it to an affiliate or to a successor in a merger, acquisition or sale of assets.
Independent parties. The parties are independent contractors. Nothing here creates a partnership, agency, joint venture or employment relationship.
Force majeure. Neither party is liable for a failure to perform caused by an event beyond its reasonable control, excluding payment obligations.
Notices. We may give notice by email to your account address or by in-product notice. You give us notice at info@coretas.ai, and for formal notices also by post to Coretas, Inc., 509 Madison Avenue, Room 404, New York, NY 10022.
Severability and waiver. If a provision is unenforceable it will be modified to the minimum extent needed, or severed, and the rest remains in force. A failure to enforce a provision is not a waiver of it.
No third-party beneficiaries. Except for the indemnified parties named in section 17, this agreement creates no rights for third parties.
Export and sanctions. You will comply with applicable export control and sanctions laws and will not make the platform available to a restricted party or in a restricted territory.
22. Contact
Coretas, Inc.
509 Madison Avenue, Room 404
New York, NY 10022
info@coretas.ai